Watershed groups cannot achieve their mission without the support of the community. In order to obtain that support, people in the community need to know the organization and understand its mission and programs. When the organization writes an editorial for the local newspaper or distributes educational pamphlets a particular topic/subject the group is increasing its visibility in the region. How the organization packages the information directly affects how the public views the group.
People support groups whose mission resonates with their values and who they believe can successfully accomplish projects on the ground. There are many stakeholders within a watershed, each with their own values. There are also a multitude of ways to reach these stakeholders. Strategic communication helps mobilize the public and provides name recognition to increase the organization’s reach and visibility in the community.
For more information, please refer to the links below for additional resources.